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Safeguarding Citizens in Korea in Emergency Situations: The SODA 119 Safety App

Introducing Korea’s Biggest Start-Up Incubator

Located in Seoul’s Mapo district, the Seoul Incubation Hub is an initiative led by the Seoul Metropolitan Government whose goal is to nest the country’s most promising start-ups. Since March 2017, over 700 start-ups competed to be part of the project but only 154 were lucky enough to be selected, among which our local partner SODA IOT.

During the opening ceremony and in presence of Mr Park Won-soon, Mayor of Seoul and Chairman of SMBA (Small & Medium Business Administration), Mr Juman Kim, CEO of SODA IOT, introduced a unique safety mobile application, the SODA 119 Safety mobile app, providing real-time automatic notifications’ service to retail owners based on the phones’ detection technology known as LBASense. Referring to the Korean emergency phone number “119”, similar to the USA’s “911”, the SODA 119 mobile app aims at becoming a nation-wide security tool.

SODA IOT’s CEO, Mr Kim, Demonstrating The Safety System Used By The SODA 119 Mobile App At The Seoul Incubation Hub Opening Ceremony (left); Screen Shot From LBASense Dashboard Showing The Number Of Visitors On Site In A Minute Resolution (right)

While developing more connected infrastructures as part of the global Smart City impetus, Government officials and City planners are also focusing greatly on reinforcing national safety measures in public areas. In this context, SODA IOT has built a mobile app whose aim is to provide a simple and automatic monitoring tool for retailers to know in real-time their crowd’s location.


Saving Lives Thanks to IoT

Simply plugged into the power and connected to the Internet, LBASense Wi-Fi phone detectors transfer data to the Cloud, allowing to retrieve almost simultaneously Crowd Analytics insights via a mobile app.

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For example, a shop owner in a mall can use this app to monitor the visitors’ real-time footfall in his premises in a completely passive way, as no action is required from the visitors who are detected simply through the anonymous signals generated by their mobile phone.

In case of emergency evacuation, since the SODA 119 mobile app can be directly connected to the fire station, fire fighters get to know if anyone is still trapped in the building.

Introduced in Busan last May during the Disaster Safety Industry Forum, LBASense technology demonstrates it can be a promising tool to anonymously yet soundly track mobile phones during emergencies, in order to enhance security and safety global plans.


Interested in deploying a similar system in your city? Contact us for a tailored offer.


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