This article is published in the Case Study category.
Korea has many shopping malls and department stores, however, the traditional markets are still very popular attractions. In fact, at the Seonum market, we detected over 5800 persons per hour around lunchtime. Similar results, outcome of our brief experiment in Daegu, are an example of the popularity of typical traditional markets and of citizen’s consumption habits.
Seomun is a very lively market where more than 2500 shoppers at any given time during the day are ready to serve locals and tourists, whose estimation is approximately 10 million shoppers per year. This colourful market is one of the most successful shopping areas in South Korea.
So what is the secret behind successful shopping areas? The South Korea experience suggests the key to success is probably the mix between excellent location, huge variety of products, affordable pricing and the upholding of tradition bringing all generations together. LBASense helps you to prove your premises’ attractiveness too.
Since 2014, Sejoong IS and DFRC are collaborating on an integrated analysis and engagement platform, called LBV Analytics, based on video analytics technology provided by the Korean company and on mobile phone monitoring and engagement technologies, implemented by DFRC.
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