The main goal of OOH (Out Of Home) advertising is to expose your message (the advertisement) to the maximum amount of people.
Which is why selecting a billboard located in crowded areas is more expensive but also more valuable selecting billboards in less popular areas.
Yet, when it comes to purchasing billboard ad spaces, you may have to rely on media owner and OOH marketplaces reported data, or on your own experience.
With our crowd analytics for OOH adverstising solution you may now trust cold hard footfall data to :
- purchase your next billboard ad space
- track your billboard ad impressions
- track the conversion rate from billboard audience to store visit (requires an extra sensor in your store)