This article is published in the News category.
Orchard Road is to Singapore what the Champs Elysees are to Paris: a street lined with High Fashion shops and malls, and the local who’s whos and passersby strolling along the street on a sunny day.
Orchard Road is indeed the perfect location for advertisers looking to showcase their ads to an audience with high purchasing power.
Yet, the many billboards installed along the Road are not all equal when it comes to offering high impressions, as foot traffic varies widely between the various sections of the Road.
Data Spoon, DFRC Group’s Data as a Service solution releases 4 reports to help advertisers make better, more informed decisions when it comes to purchasing one of Orchard Road’s billboard advertising spaces :
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