Footfall data, such as hourly or daily trends, weekdays vs. weekends, mobility patterns, duration of stay, unique visitors… etc. provide unique insights into how your city is utilized by its citizens.
When footfall data is shared within an open data framework, it can be used by 3rd parties to map a city and its inhabitants in order to offer better urban planning, adapt public transportation to the citizens’ real needs.
It can also be used by your businesses to understand who are the tourists visiting the cultural sites and shopping areas.
