Our people counting technology (=footfall data) relies on listening to mobile devices’ probing signals used for location-based services.
These signals encapsulate MAC addresses as the devices identifiers.
Mobile phones use two types of MAC addresses :
Our system uses a patented algorithm for a highly secured one-way encryption of MAC addresses.
The encryption of MAC addresses is done inside the sensor before being sent to our cloud (processed MAC addresses are called visitor_id).
For our clients located in places where data privacy laws are extra stringent, we offer another type of sensor which does not collect MAC Addresses.
This type of sensors is offered in certain situations as its counting accuracy is lower than our flagship sensor.
You can reach out to our team if you are interested in this sensor.
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