Data Available on Demand
☑️ no commitment
☑️ no account registration
☑️ data privacy laws compliant

Data Spoon enables you to access data - footfall, purchase behavior, demography - that was so far too expensive to get or simply non existent

What is Data Spoon ?

Data Spoon is an extention of our traditional footfall data solutions.

Our sensors, coupled with a proprietary AI predictive algorithm, allows us to build a high accuracy population map on a city-wide scale. This means we are able to provide crowd analytics data in a per building resolution and OOH valuation data updated on an hourly basis.

This data is available for direct purchase on the Data Spoon local websites.

Access Data Spon Regional Websites​


City : Bangkok
Data Available : DOOH Valuation

South Korea

City : Seoul
Data Available : DOOH Valuation

Czech Republic

City : Prague
Data Available : Footfall


City : Singapore
Data Available : Footfall

Use cases for Data Spoon

You can purchase footfall and OOH valuation data directly on our websites but how exactly can you use it ?

OOH - DOOH Advertising - Billboard valuation​

Data Spoon leverages on footfall data to compute the real value of billboards, whether digital or static.

Because purchasing advertising space on billboards is a relatively opaque process, Data Spoon provides marketers with the following billboard valuation data :

  • billboard ranking among billboards tracked in the city
  • value of a blip (digital billboards)
  • daily value (static billboards)



Crowd Insights

Data Spoon leverages on footfall data enriched with outside data sources to compute the following data :

  • demographic data : gender, age, etc
  • purchasing data: hourly purchase data segmented by industry

Site Selection

Data Spoon uses footfall data to predict footfall trends.

If you are planning on opening a brick-and-mortar shop, you know that selecting the right location  is a key element of success.
While you can easily find out the current attractiveness of a potential location by simply going there and observing the crowd, it is much harder to predict how it might do in the future.
Data Spoon provides you with the following data :

  • daily footfall data for the past 7 days
  • footfall trends for the month ahead,

Conversion Rate

Data Spoon provides footfall data so you may compute your shop’s conversion rate.

You may already be measuring how many visitors are coming into your shop. Yet, without context, raw visitor data may not be a good indicator of how attractive your shop is to a passerby. 
With Data Spoon, get to know how many people passby your shop and add context to your data.


Cities : Singapore

Event planning

Data Spoon uses footfall data to predict footfall trends.

The success of your events may depend on its ability to get people’s attention. This is why organizing your event at the right time on the right day, when the crowd is at its largest, helps you set your event for success. 

Data Spoon provides you with the following data :

  • daily footfall data for the past 7 days
  • footfall trends for the month ahead,

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