Key findings

The high number of returning visitors’, over the three days, showed that many visitors were likely to be exhibitors. While the typical ratio between exhibitors and visitors is usually around 0.5-0.7, the actual ratio of visitors at Smart City Expo was registered as 0.4 (40%) which can be considered relatively low (see above picture).

During the exhibition days, the peak hour was proved to remain the same, i.e. at 13:00 Barcelona local time.