This article is published in the Case Study category.

The impact of weather on Gangnam Shopping District

It is very intuitive that bad weather will have a negative impact on the number of customers, but how big is this impact? A recent study performed by DFRC in the Gangnam district provides an answer to this question.

The central part of Gangnam district is famous as a commercial area which is converted at night time to a shopping and entertainment area.

A study that had been conducted during the first ten days of August, which was a period of time characterised with almost non-stop rain, tried to measure the impact of the weather on the street activity in this region.
According to this study the footfall activity had decreased 15% compared to normal during weekdays and up to 33% during weekends.

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