This article is published in the Case Study category.
The second-largest city in Romania, Cluj-Napoca is a surprisingly relaxing town. Cluj is surrounded by historical buildings and cultural lives and filled with opportunities to enjoy arts, theatres, and music performances. For people who love to explore both atmospheric architecture and art and music, Cluj is the best place to visit.
Cluj is also famous for its nightlife, holding music festivals and concerts every year. These types of major events bring a herd of people into the town, who want to see their favorite singers and their music. This year, the largest music festival called “UNTOLD” in Romania was held in Cluj from September 9th to 12th at Cluj Arena. Supposedly this event has brought massive economic impact to the city, our sensors detected the number of visitors twice as much as the numbers on regular days.
Today, we’ve examined our data collected in Cluj, and compared the numbers before and during the music festival. DFRC has number of sensors installed in Cluj-Napoca, including one nearby the Cluj Arena. If you take a look at the daily number of visitors in September, the population in Cluj doubled during the festival
Using demographic data, we allow our customers to implement an advanced valuation model for billboards where the value of the billboard is defined not only by the number of people that are able to view the billboard, but also by demographics data as demographic information has a strong correlation with purchasing habits.
Contact us to learn more about availability of demographic data and other add on services in your regions.
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