This article is published in the Case Study category.
The sixth edition of DBS Marina Regatta (DBSMR), Singapore’s Biggest BayFest, took place at the Marina Promontory from 1 to 4 June 2017. The event saw Southeast Asia’s largest Urban Beach at 21,000 sqft, Battle Bay – Singapore’s first inflatable water obstacle course and the Asia debut of an Intel Drone Display. DBSMR also brought in partners such as Bali Beach Club Potato Head, fitness and lifestyle brand lululemon and electronic dance music organizer ULTRA Singapore.
DFRC installed its Crowd Analytics’ sensors at Marina Bay, from June the 1st to June the 4th 2017. Four LBASense Crowd Analytics sensors were deployed onsite, detecting passively and anonymously mobile phone signals, hence allowing to count in real-time the number of visitors, analysing their behaviour patterns and the crowd’s distribution at the Bay.
LBASense sensors have shown recurring visitor patterns over the four days. A first peak of visitors was detected every day around noon, with the most crowded day for lunchtime being Sunday, June the 4th, around 12:00. Indeed, visitors responded very positively to lululemon’s Yoga+, Eat Train Love, and WeBarre classes; food stalls were also very popular.
If you wish to know more about our solution for Pop-up events read our dedicated page, contacts us or try out the LBASense Dashboard mobile app’s fully functioning demo, for Android or iOS, to see how our live Crowd Analytics data look like.
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