Analysing Crowd Patterns and Behaviours at The Turin International Book Fair

This article is published in the Case Study category.

Analysing Crowd Patterns and Behaviours at The Turin International Book Fair

During the five days of the 32^nd edition of the Salone Internazionale del Libro di Torino, Turin’s International Book Fair, held from May 9^th until May 13^th 2019, LBASense sensors were deployed to analyse the visitors’ behaviours.

As part of the Horizon 2020 European project ROCK, focusing on Cultural Heritage, Turin Municipality and DFRC teamed up to deploy a system able to analyse crowds during this major Italian and international cultural event.

Born in the capital of Piedmont in 1988, the Turin International Book Fair aims at promoting culture through books, thematic workshops and conferences, concerts and exhibitions.

Deployment

7 LBASense sensors were deployed at the event’s location, grouped in 4 regions to cover the different pavilions of the Fair and analyse the visitors’ behaviours and flow.

Peak Day

According to the data retrieved from the LBASense system, the most popular day at the Fair was the third day of the event, Saturday 11/05/2019.

Peak Hour

The peak hour, on Saturday 11/05, was at 14:00, as shown by the hourly analytics from the LBASense Dashboard.

Dwell Time

Other interesting data show that on that same Saturday 11^th of May, most visitors stayed from 20 to 40 minutes at the Fair, followed by 2/3 of the first group who stayed from 10 to 20 minutes and slightly fewer for 40 to 60 minutes.