How to Measure ROI on Public Events?

Public events are often free and non-ticketed. What are the main technologies available to analyse crowds in public spaces, and measure popularity and ROI?

Pop-Up Event Use Case – Artbox 2018

Crowd Analytics comparing different zones of Artbox 2018 in Singapore, combined with social media listening show the visitor’s interest and prefered areas.

Smart City Use Case – Seoullo 7017

Analysis of visitors’ footfall, holidays and outside temperature correlation, in 4 different parts of the Seoullo 7017 Bridge in Seoul, Korea.