How to Measure ROI on Public Events?
Public events are often free and non-ticketed. What are the main technologies available to analyse crowds in public spaces, and measure popularity and ROI?
Pop-Up Event Use Case – 1913 송정역시장 Beer Festival 2018
Crowd Analytics during the 1913 송정역시장 Beer Festival held on September 1st 2018 in Gwangju Korea, show the success of the event through the crowd’s activity.
Pop-Up Event Use Case – Artbox 2018
Crowd Analytics comparing different zones of Artbox 2018 in Singapore, combined with social media listening show the visitor’s interest and prefered areas.
LBASense proves tradition’s endurance: the Seomun Market
The modern crowd analytics studies meet the tradition of Seomun market, in Daegu, South Korea, to discover people will never stop coming by.